Privacy Policy

Privacy Policy

Midas Touch PR

Last updated: January 2026

Midas Touch PR (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect personal data when you interact with us, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Midas Touch PR is a UK-based public relations company.

Data Controller: Midas Touch PR

Email: hello@midastouchpr.org

If you have any questions about this policy or how we handle your data, you can contact us using the details above.

2. Personal Data We Collect

We may collect and process the following types of personal data:

Identity Data: name, job title, company name

Contact Data: email address, phone number, postal address

Professional Data: media affiliations, business interests, public profiles

Communications Data: emails, messages, enquiries, feedback

Technical Data: IP address, browser type, device information (via cookies)

Marketing Preferences: communication and consent preferences

We do not intentionally collect special category data unless it is provided voluntarily and is necessary for a specific purpose.

3. How We Collect Your Data

We collect personal data when you:

Contact us via email, phone, or website forms

Engage our PR or consultancy services

Subscribe to updates or marketing communications

Attend events, meetings, or campaigns we organise

Interact with our website or social media channels

4. How We Use Your Data

We use personal data to:

Provide PR, communications, and consultancy services

Respond to enquiries and manage client relationships

Manage media relations and campaigns

Send relevant marketing or industry updates (where permitted)

Improve our services and website

Meet legal, regulatory, or contractual obligations

5. Lawful Basis for Processing

We process personal data under one or more of the following lawful bases:

Contract: where processing is necessary to deliver services

Legitimate Interests: for business development, PR activity, and relationship management

Consent: where you have explicitly opted in (e.g. marketing emails)

Legal Obligation: where required by law

6. Sharing Your Data

We may share your data with:

Clients, media outlets, or collaborators as part of PR campaigns

Professional advisers (e.g. legal, accounting, IT providers)

Service providers who process data on our behalf

All third parties are required to respect data protection laws and only process data for specified purposes.

We do not sell personal data.

7. International Transfers

Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place, such as adequacy regulations or standard contractual clauses.

8. Data Security

We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, alteration, or disclosure. Access is limited to those who need it for legitimate business purposes.

9. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements.

10. Your Rights

Under UK GDPR, you have the right to:

Access your personal data

Request correction of inaccurate data

Request erasure of your data

Restrict or object to processing

Request data portability

Withdraw consent at any time

Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO website: https://www.ico.org.uk